Congratulations to our very own BRP Marketing team for their win at the VETTY Awards® hosted during VMX 2025! The team took home the Silver for Marketing Excellence in the Animal Health Care Industry – Tradeshow Experience for their 2024 Custom Pet Poster initiative.

This creative campaign not only drew large crowds to the Blue River PetCare booth at the 2024 VMX, WVC, and AVMA conferences, but also offered attendees the chance to take home a custom poster of their very own pet. A heartfelt thank you to everyone who submitted their pet’s photo for a poster last year and helped make this experience so special for the team.

Tune into the Uncharted Veterinary Podcast with Dr. Andy Roark for a full episode featuring our very own, Dan Blumenthal! During this episode, Dan will discuss Blue River s origin story, our approach to honoring the individuality of each practice, and helpful tips for practice owners considering a sale. He ll also share some of the lessons learned along the way and offer insights into how to navigate the complexities of practice ownership transitions.

Team members from across the company joined together for Not One More Vet s annual Race Around the World fundraiser. Blue River PetCare sponsored all their employees who participated, while also serving as a platinum sponsor for the overall event. Their collective efforts helped raise awareness and vital funds to support veterinary professionals’ mental health and well being. The event highlighted the company s ongoing commitment to supporting the veterinary community both inside and outside the clinic.